On February 22, 2022, Future Institute partnered with Euromonitor International — the world’s leading provider of global business intelligence, market analysis and consumer insights — to host a virtual panel discussion via Microsoft Teams. There were 8 panelists discussing market research, data science, and consumer trends. The online event was exclusive for HSA Southwest Chicago seniors. 

According to Ms. Heather Erickson, College Counselor at HSA Southwest Chicago, the presentation was fun and informative and the panel members were fresh and engaging. All our thanks to Euromonitor International for sharing their time and talents with our seniors!

The panel key-takeaways:

  1. What is Market Research?
    • What does Euromonitor do?
  2. What does WFH/Remote Mean?
    • Pros and cons
    • How COVID has changed the modern workforce?
    • Tips for effective productive work at home

Q&A
Students had a chance to ask questions they had about market research and employment in general.